Cupertino, in nearby Santa Clara County, is abuzz with new-fangled products coming out of its most prominent resident, Apple Computer.
Yes, Apple then was the flavor of the day for an entire valley that was going ape on technology. The entire Silicon Valley was in frenetic state singularly focused on emerging technologies related to the new product called personal computers.
And San Francisco, the populous and wealthiest core of all this, becomes the made-to-order market for these new-fangled tools. While consumer interests ran high for these never-before seen and experienced tools, retail sales were not really that impressive. Primarily because retail prices were not that great.
At that time, an IBM PCjr and Compaq Plus were selling at price ranges of US$4 to 5K. Now, add a couple of thousand dollars to those prices and one could own a brand-new compact car, comparatively speaking.



Under that rather forgettable market, retail stores selling computers were not going gangbusters and their numbers could be counted in one hand. As a matter of fact there were only about 3 big retailers in the San Francisco area, all aggressively engaging in enticing price reduction offers to prod anemic sales.
Anyway, on that same year, the family bought its first computer, an Apple IIc, which including necessary peripherals, software, and warranties divested the family coffers of over US2, 000. It was not top of the line, because that would have been the Apple Macintosh which carried a total price tag of almost US4, 000.
Now, what tremendous stuff did this new invention have or could do to justify carrying a price tag of about a third of a new car?
The Apple IIc was cryptically described thus, “includes 128K, one internal disk drive, printer/modem adapter, monitor IIc”.
To a typical computer user in the 21st century that meant, that it did not have a hard disk so one had to boot the operating system (DOS) from a disk, the internal disk drive was for a floppy disk, and the 128K signified that it could only hold and process that much at any given time, the rest will have to come from other disks.
But that was computing heaven then. Imagine being able to do Basic programming on it. And play those unbelievable games, shooting down spaceships and keeping scores. And create those intricate graphics? No doubt, countless hours were logged to learn about and enjoy the immense capabilities of that little box. Countless floppies were accumulated, some for saving files and others, mostly for applications that could be used for the computer.
Unfortunately, its effective life span was very limited. By the 90s, the powerful PCs had taken over and blazed a trail that left many of their precursors lying supine, obsolete, and inutile by the wayside.
But Apple’s progeny is doing a lot better. Its newest versions (like the MacBook) are even selling at prices way above those of its rivals, the IBM-compatibles, err, the PCs.